Selecting
a real estate representative to assist in the largest financial transaction a
person will likely ever make is a critical part of the home selling process. In a challenging economic environment where competition among
real estate companies is on the rise, choosing the agent that’s right for you
can be a confusing task.
To
jump-start the conversation, I suggest five essential
questions home sellers should ask before selecting a real estate
representative. If they don't know the answer, don't hire them! Also, check out this short video for more information
https://youtu.be/dFVQC4RCeeU?list=PLcxSYLv7EVEL60-bVY_kSecAx8CrXstrZ
https://youtu.be/dFVQC4RCeeU?list=PLcxSYLv7EVEL60-bVY_kSecAx8CrXstrZ
2.
What was the average amount of time it took to sell those
listings? Comparing marketing times between the
agents you are interviewing will provide you with an indication of how well
that agent markets homes.
3. What was your
list-price to sale-price ratio? Significant
differences between original listing prices and ultimate sale prices can be an
indication that the list prices quoted at the outset were unrealistic.
4. What is your online marketing plan to sell my property? In Canada , the vast majority of home buyers begin their home search on the Internet.
Therefore, the real estate representative you select should have a strong
online marketing presence as well as be visible through social media outlets in
order to reach the widest possible audience. Websites such as Coldwell Banker On Location,
a branded YouTube™ channel, allow real estate agents to showcase their listings
and local knowledge by tapping into the power of video and offering consumers a
new way to search for homes online.
5. Do you have
references you can share from past clients? References
allow you to gain additional insight into the day-to-day workings with the real
estate agent. Gathering reputable references will help ensure that you select
the best real estate representative for your needs.
.
Contact
me for a Free Market Value Report and Staging Advice!
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