Tips for Selling Your Home During the Holidays...

The holidays are a time to enjoy life for what it is, so it may be a more difficult task to sell a property at this time of year. The attention of buyers is usually focused on festive activities and other things very unrelated to the task at hand.

On the other hand, the people that do pay attention to the market during these times tend to be a little more focused in what they desire and the competition is usually smaller.

Here are some tips on how you can sell your property over the holidays by making it more marketable:

1. Decorate for the holidays

Decorating is aimed at producing an emotional reaction, thus making the place feel homey and festive. However, keep in mind you should stick to generalized fall or winter decorations since potential buyers this season might come from various religious backgrounds. You don’t want to alienate them with overtly religious symbols that might clash with their personal beliefs.
Make sure your property is in top shape, painted and repaired so it will be at its best for potential buyers.

2. Consider your target buyers

You should be aiming at motivated buyers who are relocating or have a deadline to move to your area because of a job or similar need. These might be doctors and teachers, military personnel or even investors who are trying to avoid a tax deadline.

3. Set the right selling price

Keep your asking price at fair market value or just under if you’re going for a sale exactly during the season. People will be emotionally invested during such a time and a chance to buy something at a fair price is a bargain that the majority of people will rarely turn down. This will raise the desirability of the property and people will seriously consider it.

4. Mind your appearance and presentation

Make sure you have great-quality photos for your presentation from multiple angles, spanning every room possible even during off-season conditions so people can have a good idea what they will be investing in. Create a festive atmosphere inside, keep it nice and warm, play some low and unobtrusive music and offer them some sweets and holiday food and beverages, and they feel at home.

Contact me today for a Free Home Value Report or Staging Advice.