Thursday, October 25, 2012

The Only 3 Questions You Need to Ask When Choosing a REALTOR to Sell Your Home...

For every seller, their main goal is always to sell the home as quickly as possible for the most amount of money.

Nearly every piece of real estate marketing says basically the same thing "I will sell your home for the most money in the fastest time."

When intervewing a REALTOR to list your home, make them prove it!  Here are the only three questions you need to ask - if they don't know the answer move on to the next candidate.  Anyone can make claims, very few can prove them.


1- What is your ratio of homes sold to homes listed (how good are you at selling the homes you list)?  Contrary to popular belief, many homes fail to sell or only sell after being listed and relisted by several agents.  Your goal is to sell your home, not advertise it.  A REALTOR should know and be willing to share that last year they listed 14 homes, but only sold 9 of them, less than a 65% ratio.  Don't just ask what that agent's ratio is, they should also know the ratio for their brokerage.  The WORST thing that can happen to your listing is that it expires......

MY STATS:  100%  I've sold every home I ever listed.


2 - What is your final sale price to list price ratio (how much do you sell your homes for)? This is important because you want to get as much as possible for the home.  If a REALTOR's stats are 95%, then that means they negotiated away 5% of the asking price.

MY STATS: 99%  On average I am able to negotiate 99% of the asking price for my clients


3 - What is your average days on markets for your listings (how long does it take to sell your homes)?  When people decide to sell, they want to do it as quickly as possible.  They have made a decision to proceed to a new part of their life and don't want the inconvenience of showings, open houses, meetings and keeping their home in showroom condition.

MY STATS: 24.5 days on market average (K-W Real Estate Board average is 54 days on market)


I hope this brief explanation will help sellers in choosing the right agent!  If you have any questions about the market in your neighbourhood or would like a home evaluation or staging advice, please contact me.

Trust in Success!



No comments:

Post a Comment